How It Works

More meat. Simpler ingredients. Recipes cats love.

Human-grade cat food, lightly cooked and shipped frozen.

Person feeding a cat from a bowl with a scoop on a beige background

Simple from order to bowl.

Complete and balanced, fresh cat food.

1

Two containers of cat food, one labeled 'Chicken & Wild Salmon' and the other 'Beef & Wild Pollock', on a beige background.

Choose the recipe and texture your cat will love.

Each recipe comes in “ground” and “smooth” texture options.

Not sure what your cat will like? Choose our sampler pack.

2

Open cardboard box with frozen cat food and dry ice ready for shipping shown on a beige background

No subscription required.

Order one time, or subscribe to auto-ship to save 10%.

Food is guaranteed to arrive frozen, in an insulated box with dry ice.

3

Cat being fed from a bowl with a scoop of food

Just defrost and serve.

Your cat’s food arrives in 5 oz cups. Each cup contains 200 calories – about one day of food for a 10 lb cat.

Defrost food in fridge, then serve.

Shop Recipes

Why frozen?

Freezing our fresh food lets us not use any preservatives, just like a home-cooked meal.

For your cat, that means real, everyday benefits: a softer coat, fewer hairballs, better digestion, cleaner litter box days, and strong hydration support from a high-meat diet.

black icon showing a pile of food in a bowl

Better in. Better out.

A meat-rich, digestible diet means a less- offensive litter box.

Coat, skin, and everyday vitality.

Fresh food supports a softer coat, less shedding, and fewer hairballs.

black icon showing a meat dish on a plate

99% protein

High-protein food ensures healthy hydration, and a more species-appropriate way of eating.

A shorter ingredient list, on purpose.

Most cat foods include long lists of added ingredients — gums, vegetables, and supplement blends with 20+ ingredients.

Ours is simpler. We use whole foods to provide necessary nutrients, rather than relying on long, supplement-heavy formulas. The result is a shorter ingredient list and 60% less supplement.

Try the Sampler

Raw steak with marbling on a transparent background

Wooden bowl filled with flax seeds and a wooden spoon on a white background

Floating fish on a transparent background

Raw beef liver on a transparent background

Two cat food packages, one labeled 'Beef and Wild Pollock' and the other 'Chicken and Wild Salmon', on a transparent background.

Cat eating fresh cat food with cooked chicken and cooked salmon next to the bowl

Made to taste better.

Fish, nutritional yeast, richer meats, and fewer powdery add-ins make our food more appealing to cats. Because cats are carnivores, we leave out vegetables and keep the recipe centered on meat.

Every recipe comes in 2 textures: smooth, and ground.