New here? Try the Sampler

Includes picky cat guarantee
Try both recipes + both textures
Best way to find your cat’s favorite

Try the Sampler

Four round yogurt-style containers of cat food on a beige background with studio lighting

Smooth texture

Softer, pâté-like, easier for texture-sensitive cats.

Chicken & Salmon - Smooth

Shop Smooth

Beef & Pollock - Smooth

Shop Smooth

Ground texture

More bite, finely ground, closer to minced meat.

Chicken & Salmon - Ground

Shop Ground

Beef & Pollock - Ground

Shop Ground

A shorter ingredient list, on purpose.

Most cat foods include long lists of added ingredients — gums, vegetables, and supplement blends with 20+ ingredients.

Ours is simpler. We use whole foods to provide necessary nutrients, rather than relying on long, supplement-heavy formulas. The result is a shorter ingredient list and 60% less supplement.

Try the Sampler

Raw steak with marbling on a transparent background

Wooden bowl filled with flax seeds and a wooden spoon on a white background

Floating fish on a transparent background

Raw beef liver on a transparent background

Two cat food packages, one labeled 'Beef and Wild Pollock' and the other 'Chicken and Wild Salmon', on a transparent background.

Cat eating fresh cat food with cooked chicken and cooked salmon next to the bowl

Made to taste better.

Fish, nutritional yeast, richer meats, and fewer powdery add-ins make our food more appealing to cats. Because cats are carnivores, we leave out vegetables and keep the recipe centered on meat.

Every recipe comes in 2 textures: smooth, and ground.